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Two-Step Flow Theory

In my Media & Society class this week, I am going to talk about the Two-Step Flow Theory. That is where one person high up deems a topic interesting and then adds their own perspective on the subject based on their own values and beliefs. Then proceed on passing the information to other followers. It is like putting your own twist on something then passing it to others around you. Almost like a form of the child's game telephone.
I think this theory can be seen all over media from news to fashion. Fashion leaders take what they see adjust it to would with their stile then pass it on the general public who may not be as fashion forward.

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( 1 comment — Leave a comment )
opeelia
Sep. 23rd, 2013 03:46 am (UTC)
I was thinking that not maybe not all media would use Two-Step Flow Theory. I am sure that in some way there is some of the person's prospective put on to it.
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opeelia
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